MEASURING THE EFFECT OF WEBSITE QUALITY TOWARD CONSUMER DECISION JOURNEY AT TRAVELOKA.COM
The rapid growing of information technology has changed the way consumer buy product and service. Online travel agent is the specific business to consumer in the context <br /> <br /> of online transaction. Traveloka.com is one of many online travel agent in Indonesia and they have the...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/22072 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |