HOW USER-GENERATED CONTENT INFLUENCES HOTEL BOOKING DECISIONS ON TRAVELOKA

Digital transformation has become a critical focus worldwide, including the rapid adoption of innovative technologies with diverse applications across various markets and industries. In the midst of emerging features from the development of these applications, experiences shared by other customers t...

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Bibliographic Details
Main Author: Syaqufa, Ambarin
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/83415
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Institution: Institut Teknologi Bandung
Language: Indonesia