DYNAMIC MODEL OF THE INFLUENCE OF INSTAGRAM ADVERTISING ON SHOPPING INTEREST THROUGH E-COMMERCE IN INDONESIA

• Main Author: Azizurrahman
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/72825
• Institution: Institut Teknologi Bandung

The evolution of the digital world has had an effect on many elements of existence. One of them is the growing effect of electronic commerce in buying and selling operations (e-Commerce). There are numerous e-Commerce platforms that have emerged in Indonesia. To attract as many people as possible, each e-Commerce platform employs a variety of techniques, one of which is social media advertising. This final project will examine the impact of e-Commerce platforms' instagram advertising on their users. A Susceptible, Infectible, Recovered (SIR) model is used to simulate this influence. The model's equilibrium point and stability are investigated in this last project. Finally, using the MATLAB tool, a numerical simulation is run to determine the ideal parameter values for the model by comparing the Sum of Squares Error (SSE) to the original data.