TOURISM DEVELOPMENT STRATEGY IN NATURE CONSERVATION AREAS BASED ON THE ECOTOURISM CONCEPT IN MOUNT CIREMAI NATIONAL PARK SPTN REGION I KUNINGAN

• Main Author: Ratih Megapurnama, Dina
• Format: Final Project
• Language: Indonesia
• Subjects: Perencanaan wilayah
• Online Access: https://digilib.itb.ac.id/gdl/view/73089
• Institution: Institut Teknologi Bandung

Mount Ciremai National Park (TNGC) SPTN Region I Kuningan is a nature conservation area in Kuningan Regency which is managed by dividing it into several zoning and used for scientific purposes, supporting cultivation, and tourism. Several sub-districts in Kuningan Regency which are included in the TNGC area have been developed into many tourist objects because they have an abundance of nature which can be a tourist attraction. Tourism development needs to be supported by 4A components which consist of attraction, amenities, accessibility, and ancillary tourism and pay attention to the preservation of nature and the surrounding environment so that bad influences can be avoided from tourism activities by using the concept of ecotourism which can provide benefits to the environment, local communities, and tourists. In this study, data collection was carried out consisting of secondary data resulting from literature studies and primary data collected through observation and conducting interviews with relevant stakeholders. Qualitative descriptive analysis and 4A analysis were used to analyze the 4A components which consist of attraction, amenity, accessibility, and ancillary. Content analysis is used to identify criteria for tourism development in the National Park based on the concept of ecotourism originating from reliable sources. SOAR analysis is an analysis that uses an Appreciative Inquiry approach in the form of positive questions to explore the desired values of strengths, opportunities and expectations to develop a tourism development strategy in this area based on the concept of ecotourism in component 4A. Based on the results of the 4A component analysis and the criteria for developing tourism in the National Park based on the concept of ecotourism, the strengths, opportunities, aspirations, and results are obtained in formulating development strategies using SOAR analysis that can be applied in tourism development in this region and 17 strategies are produced, namely regarding: increasing, optimizing, and creatively and innovatively integrating tourist objects and tourism supporting infrastructure; strengthening cooperation and coordination through a collaborative approach between stakeholders; empowering local communities and providing education to tourists through a persuasive approach; and guided by the rules and regulations for development in national parks to be able to maintain the function of the area as a nature conservation area.