PROPOSED MARKETING STRATEGIES FOR MUSLIMAH FASHION COMPANY: CASE STUDY IN KUPUNYA RUMAH MODE SURABAYA
Muslimah fashion is a term used to describe clothing and accessories designed specifically for Muslim women and meets the requirements of the Islamic dress code. One of the Muslimah fashion businesses in Surabaya is Kupunya Rumah Mode (KRM), established in 2012. The business problem encountered by K...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/73151 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |