THE IMPACT OF MIXUE’S HALAL ANNOUNCEMENT ON THE COMPANY’S BRAND IMAGE: A NAÏVE BAYES SENTIMENT ANALYSIS APPROACH

• Main Author: Tandiawan, Gilbert
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/73222
• Institution: Institut Teknologi Bandung

With the rise of beverage and ice cream market entry through franchising, Halal certification is more concerned than ever, especially in a country where Muslims take a huge percentage of the whole populations, like Indonesia. The hinderance of business operation could potentially occur if customers...