THE IMPACT OF MIXUEâS HALAL ANNOUNCEMENT ON THE COMPANYâS BRAND IMAGE: A NAÃVE BAYES SENTIMENT ANALYSIS APPROACH
With the rise of beverage and ice cream market entry through franchising, Halal certification is more concerned than ever, especially in a country where Muslims take a huge percentage of the whole populations, like Indonesia. The hinderance of business operation could potentially occur if customers...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/73222 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
