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Abstract: <br /> <br /> <br /> <br /> Every business entities are desired to have a strong resilience or abilities to recover quickly from setbacks due to constant or sudden changes in its internal as well as external environments. Property is one of business sectors that...

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Bibliographic Details
Main Author: Riyanto Soewito (NIM : 281 98 148), Bagus
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/7376
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Institution: Institut Teknologi Bandung
Language: Indonesia
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Summary:Abstract: <br /> <br /> <br /> <br /> Every business entities are desired to have a strong resilience or abilities to recover quickly from setbacks due to constant or sudden changes in its internal as well as external environments. Property is one of business sectors that severely affected by the financial crisis that started in 1997. As a consequent, the investment appetite in property sector has gradually diminished. Especially, the purchasing of consumers power for low to middle type of houses has weakened. Many developers are facing difficult conditions, or even were forced to discontinue its operation. <br /> <br /> <br /> <br /> PT. Puteraco Indah is one of property companies that can not escaped from the impact of the economic crisis. The sale of companys fell and it failed to generate profit. In order to able to survive and create growth, the company must re-define its strategies to conquer its current and future challenges.