ENHANCE ACTION PLAN OF INDONESIA’S CHINESE SMARTPHONE COMPANY TO STRENGTHEN VALUE CREATION

Indonesia has a huge demographic dividend and market development potential and has become the preferred international station for smartphone manufacturers. Samsung, Xiaomi, OPPO, etc. have their own advantages in product positioning, channel construction, etc. As the smartphone market structure grad...

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Bibliographic Details
Main Author: Jiaqi, He
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/74442
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Institution: Institut Teknologi Bandung
Language: Indonesia
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