DEVELOPING MARKETING STRATEGIES FOR EARLY-STAGE SOCIAL MEDIA START UP IN UNITED STATES: A CASE STUDY OF MY CAROUSEL APP
Increasingly, social media is replacing traditional media in satisfying the entertainment demand of young people. My Carousel as an early-stage social media start-up to get a fraction in the industry. Their unique value proposition is providing a platform that is free of advertisement. However, as a...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/74680 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |