Carousell: Growing a peer-to-peer mobile app business by building a community

Carousell: Growing a peer-to-peer mobile app business by building a community

It was end-2019 and seven years into the founding of Carousell, a Singapore-headquartered peer-to-peer online classified advertisements marketplace started by three friends, Quek Siu Rui, Marcus Tan and Lucas Ngoo. Valued at US$550 million, Carousell had gained wide popularity with a presence in sev...

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Bibliographic Details
Main Authors: RAMASWAMI, Seshan, CHEANG, Bonny Mei Qi, LIU, Yuxi, FOO, Nicole Quan Fang, CHEAH, Sin Mei
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2020
Subjects:
Community building
Growth strategy
Technology
Business model
Internet marketing
Mobile commerce
Carousell
E-Commerce
Marketing
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/298
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-20-BATCH%20%5BPDF-Pic%5D/SMU-20-0009%20%5BCarousell%5D/SMU-20-0009%20%5BCarousell%5D.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/298
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-20-BATCH%20%5BPDF-Pic%5D/SMU-20-0009%20%5BCarousell%5D/SMU-20-0009%20%5BCarousell%5D.pdf

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