Carousell: Growing a peer-to-peer mobile app business by building a community
It was end-2019 and seven years into the founding of Carousell, a Singapore-headquartered peer-to-peer online classified advertisements marketplace started by three friends, Quek Siu Rui, Marcus Tan and Lucas Ngoo. Valued at US$550 million, Carousell had gained wide popularity with a presence in sev...
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| Main Authors: | , , , , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2020
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| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/298 https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-20-BATCH%20%5BPDF-Pic%5D/SMU-20-0009%20%5BCarousell%5D/SMU-20-0009%20%5BCarousell%5D.pdf |
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| Institution: | Singapore Management University |
| Language: | English |