RELATIONSHIP BETWEEN PRODUCT KNOWLEDGE AND OTHER FACTORS WITH SALES PERFORMANCE IN A PHARMACEUTICAL COMPANY

This study aims to find the relationship between product knowledge and selling ability in achieving sales targets and looking for other factors that affect sales performance. Research was conducted on 28 medical representatives in the antihypertensive division of a multinational pharmaceutical compa...

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Bibliographic Details
Main Author: Primadani, Agtifa
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/74716
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Institution: Institut Teknologi Bandung
Language: Indonesia