The relationship between advertising and sales of publicly-listed companies in the ASEAN food industry
The aim of this study is to determine the relationship between advertising and sales. In the first place, companies spend on advertising in recognition of the importance of remaining relevant in a competitive global market. Correspondingly, advertising is done to attract more sales. At the same time...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2016
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/6192 |
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| Institution: | De La Salle University |
| Language: | English |