GEN Z ATTENTION GRABBER: THE INFLUENTIAL POWER OF CUSTOMER INERTIA IN JAKARTA
Generation Z or Gen Z is the generation born between 1997 and 2012. Data shows that Gen Z currently occupies the first position in the population of Indonesia and globally. Moreover, Gen Z plays a big role in the economy and trends. Slowly but surely, Gen Z will become a lucrative market for compani...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/74749 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |