PROPOSED SOLUTION USING DESIGN THINKING AS A CREATIVE PROBLEM SOLVING TOOL (CASE STUDY : ARIE TOUR AND TRAVEL)
Arie Tour was first established on August 4, 2000. Initially the business services that Arie Tour offered were providing vehicles for rent, over time Arie Tour provided tour and travel consulting services for recreational tourists, tickets, paid inbound and outbound, incentive tour packages. , Umr...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/74757 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Arie Tour was first established on August 4, 2000. Initially the business services that Arie Tour offered
were providing vehicles for rent, over time Arie Tour provided tour and travel consulting services for
recreational tourists, tickets, paid inbound and outbound, incentive tour packages. , Umrah & Hajj and
connected with hotels and travel agents around the world, supported by local governments and guide
associations.
The methodology used in this research is using a qualitative approach. To find out the condition of Arie
Tour's company, an analysis was carried out using Design Thinking, which has 5 phases, namely,
Empathize, Define, Ideate, Prototype, and Test. At the Empathy stage, an in-depth interview was also
carried out with the aim of exploring and knowing what things are needed by Arie Tour's User/Staff
regarding the ongoing business processes in the company. After conducting an analysis of the old
business processes and obtaining several alternative ideas for company development, work was
prioritized using the Eisenhower Matrix. At this stage, a re-analysis of the main needs is carried out as
soon as possible by Arie Tour within the company so that he can compete with competitors and be able
to maintain and develop this business. The new programs presented by Arie Tour are Project Virtual
Customer Service and Booking System Ticketing, which are expected to bring changes to Business
Processes so as to create work efficiency and increase productivity.
The results of the analysis of this study are to find out the situation, emotions and experiences of users
when they already know the business processes of working from the old system and there are also
updates to new business processes. To find out these things, it is necessary to gather information and
understand empathy through the Says, Does, Think, Feels.
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