INTERACTION DESIGN OF SOCIAL MEDIA APPLICATION SELECTION OF MAJOR IN HIGHER EDUCATION WITH USER-CENTERED DESIGN APPROACH

• Main Author: Salsabila, Zahra
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/74785
• Institution: Institut Teknologi Bandung

Many high school students this day have difficulty obtaining college-related information for selecting majors in higher education. It is because of difficulty in finding the right source of information, do not have acquaintances to ask, and lack of a place for them to discuss this thing with each other. Even college students are reluctant to provide the information they have because no one asks them. This functionality is available in the Quora application, but based on observations, it is known that the application is not easy to use because the features are placed too deep, the flow is too long, the icons are difficult to understand and the icon placement is unfamiliar, not displaying page titles, not knowing the goals have been achieved and there is no distinction between header and body in the page. For this reason, a question-and-answer social media application prototype was designed to improve the Quora application interaction design. The prototype was built using the User-Centered Design (UCD) methodology and the ISO 9241-210 standard. This prototype design has features that display the origin of the instance user, Anonymous, with a menu that users could create and post questions and answers, search for information with a short and simple flow, which displays page titles, notifications of successfully published and using familiar icons. The results of the evaluation of the high-fidelity prototype show that this prototype design is effective to use based on a success rate of 100%, more efficient than the Quora application based on time to task completion rate, and satisfactory with an SEQ score of 6.98 out of a scale of 7.