DETERMINING FACTORS AND STRATEGIES TO INCREASE THE COMPETITIVENESS OF SMALL QUALIFICATION CONTRACTORS IN THE CONSTRUCTION INDUSTRY IN BANDUNG CITY
The growing condition of the construction industry requires contractors to be ready to compete and have competitive advantages. However, the market segment dominated by small qualifying contractors is not very proportional to the number of existing companies. This situation causes business com...
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Format: | Theses |
Language: | Indonesia |
Subjects: | |
Online Access: | https://digilib.itb.ac.id/gdl/view/75010 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |
Summary: | The growing condition of the construction industry requires contractors to be
ready to compete and have competitive advantages. However, the market segment
dominated by small qualifying contractors is not very proportional to the number
of existing companies. This situation causes business competition in the small
qualification construction market to be tight, even unhealthy, and distorted. This
study aims to identify the dominant factors affecting the competitiveness of small
qualification contractors by comparative test methods, Reliability tests, Relative
Importance Index (RII), statistical analysis (mean, standard deviation, variance)
and correlation analysis; as well as develop strategies to improve competitiveness
with SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). The object of
this study was a small qualification contractor in Bandung City who was asked to
assess the level of influence of competitiveness influence variables from various
literature using the questionnaire method. From the results of data processing, 59%
of the total 87 variables or 51 variables are considered influential. Based on the
RII method, 10 most dominant factors that affect competitiveness are worker skills,
financial management capabilities, the company's ability to adjust the market, the
company's continuous learning, the ability to produce quality work according to
the owner's expectations, investment and commitment to innovate, industrial image
or stakeholders, worker productivity, quality control, and production/construction
methods. Based on the SWOT analysis, 5 strategies to increase competitiveness
were obtained, namely differentiation strategies, strategies for specific field
specialist contractors, joint operation or subcontractor strategies, material supply
framework contract strategies, and marketing strategies, which are detailed in 51
recommended action steps to increase contractor competitiveness.
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