EXPLORING POTENTIAL FACTORS ON THE PURCHASE INTENTION OF BATTERY ELECTRIC VEHICLES (BEVS) AMONG MILLENNIALS TO EXPAND MARKET SHARE IN AUTOMOTIVE INDUSTRY
Several countries have initiated the process of transitioning to electric vehicles in order to reduce pollution and emissions. However, Indonesia, a country with a significant automotive market, currently accounts for less than 2% of the market share in electric car sales compared to overall market...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/75318 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |