THE RELATIONSHIP BETWEEN SUPER APP USAGE ON FINANCIAL LITERACY AND FINANCIAL BEHAVIOR: A STUDY ON GENERATION Z IN BANDUNG

• Main Author: Azzahra, Tabina
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/75368
• Institution: Institut Teknologi Bandung

The growth of digital payments is increasing especially because of The COVID-19 pandemic that is affecting a variety of industries. The popularity gained from consumer habits that shifted to the contactless payment due to the widespread social limitations. Along with the growing popularity of digital payments in Indonesia, there is a new presence that has the potential to drive technology innovation in financial services. Super App, known as an all-in-one application that can be used to replace many apps and can reach all segments of society, both underbanked and unbanked in order to increase financial literacy and inclusion. Super App is also used by most of Generation Z as their banking and financial products. However, there are some issues among Generation Z. It’s shown that Generation Z has difficulty saving money because of their habits of using smartphones and social media. This study is aimed to identify the impact of Super App usage on the financial literacy and financial behavior of Generation Z in Bandung and to provide recommendations for policymakers, educators, and financial institutions to improve the financial literacy and financial behavior of Generation Z in Bandung. This study used a quantitative method with 374 respondents of Generation Z aged 18-26 years old in Bandung and used linear regression to identify the relationship between one independent variable and two dependent variables. The hypothesis testing used in this study is a t-test to determine the significant relationship between the variables. The results of this study show that there is a significant positive relationship between Super App usage and the financial literacy of Generation Z in Bandung. The study also discovered that there is a significant positive relationship between Super App usage and the financial behavior of Generation Z in Bandung.