THE INFLUENCE OF FINANCIAL LITERACY AND BEHAVIORAL BIASES ON BNPL USERS OF GENERATION Z
Over the past years, “Buy Now, Pay Later” (BNPL) has grown in size with almost 60 million users in 2022, consisting of mostly Generation Z customers. BNPL is a short-term financing service that allows customers to make a purchase and pay it later. In making any financial decision, Generation Z is in...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77475 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |