PERANCANGAN BUKU INTERAKTIF MENGENAI PASAR MODAL UNTUK MENINGKATKAN LITERASI KEUANGAN PADA DEWASA USIA 24-27 TAHUN

• Main Author: Shidqiya Hasna, Nabila
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/75373
• Institution: Institut Teknologi Bandung

In its development, the activity known as "saving" has gradually shifted into various forms and types, one of which is referred to as "Investment." The author considers investment to be another term for "saving." If setting aside money in a bank account is called saving, then allocating funds in the form of deposits, gold, stocks, or real estate is considered investing. The type of investment the author will discuss is investment in the capital market, which is a better way to put unused funds to work and achieve better growth compared to savings, which may diminish in value due to inflation. In recent years, there has been a phenomenon of increased interest among the younger generation to try investing in the capital market. This trend has been driven by the advancement of digital technology, which has facilitated easier access to investments. In the past, someone who wanted to buy stocks had to go to the stock market, but now, with the use of smartphones, anyone can purchase desired stocks without physically going to the Indonesia Stock Exchange. However, the author observes that the interest shown by the younger generation is not matched by their knowledge of investing in the capital market. Most young people still lack experience and understanding of capital market investments. Based on data gathered from qualitative interviews with 12 respondents aged 24-27, residing in urban areas, it is evident that they have a strong interest in investing, but also harbour doubts due to their limited knowledge about the capital market. The danger lies in the lack of financial literacy, which can lead to fatal consequences such as lost a saving funds or become a victim to investment scams. To address this issue, the author plans to design an editorial book that provides sufficient entry-level financial literacy for beginners, making it easier for those who wish to start or understand the basics of investing in the capital market to access the necessary information. This editorial book will offer a brief introduction to the workings, benefits, risks, and examples of investments in the capital market. The author's hope for this book is to equip the younger generation, who are interested in investing in the capital market, with the skills and confidence to make informed decisions regarding their choice of investment products and interests.