EXPLORING AND ANALYZING THE INFLUENCE OF SOCIAL MEDIA ADVERTISEMENT TOWARDS PURCHASE INTENTION IN INDONESIAN CHILDREN BOOK INDUSTRY
Over the past few years, the use of social media advertising by businesses has experienced significant growth, offering unprecedented opportunities for effective marketing and reaching target audiences. Codykit is a business that manufactures coding-based learning media, which one of its products is...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/75459 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |