THE EFFECT OF OVERPACKAGING SOLUTIONS IN E-COMMERCE TOWARDS CONSUMER PREFERENCE
The emergence of e-commerce has transformed business models, consumer purchasing behavior, as well as consumer shopping experience. Despite offering many advantages, the rapid growth of e-commerce also brought challenges to the environment. In comparison to the traditional retail system, the logisti...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/75477 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |