THE ASSOCIATION OF PERCEIVED SERVICE QUALITY TO CUSTOMER BEHAVIOUR TOWARDS USE AND PURCHASE INTENTION IN FREEMIUM SERVICES
The rise of the freemium business model has presented challenges for service developers in balancing service quality and generating demand for premium offerings. Some of previous frameworks use to measure service quality in different industries, including telecommunications, banking, music, games, a...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/75480 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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