THE IMPACT OF WOMAN EMPOWERMENT ADVERTISING TOWARD PURCHASE INTENTION OF CULINARY SOCIAL ENTERPRISE CUSTOMER
This study investigates the customer behavior and impact of a women's empowerment campaign on Eatzy Indonesia, a social enterprise in the food industry. The research addresses two key research questions: 1) How do customers respond to the women's empowerment campaign? and 2) What factors i...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/75502 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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