THE IMPACT OF GREENWASHING IN H&M ON CUSTOMER PURCHASE BEHAVIOR AND THE MODERATING ROLE OF BRAND LOYALTY
The global situation around waste is getting alarming as 33% of solid waste is not being processed in an environmentally friendly manner including fashion waste. Addressing this issue, the awareness regarding the importance of sustainable living is increasing and purchase behavior is shifting toward...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/75599 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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