EXPLORING INSTAGRAM BRAND POST CHARACTERISTICS DRIVING CUSTOMER ENGAGEMENT IN THE FOOD AND BEVERAGE INDUSTRY (STUDY CASE: EATZY INDONESIA)
Instagram is a significant marketing platform that necessitates the implementation of effective content marketing practices by businesses to prevent customer rejection. Recognizing the interactive nature of social media, which enables two-way communication between companies and their customers, cust...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/75617 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |