THE IMPACT OF PROMOTION STRATEGIES IN GOFOOD PLATFORM TO CUSTOMER PURCHASE DECISION : CASE STUDY OF EATZY INDONESIA
The growth of internet users in Indonesia is increasing from year to year, almost half of the Indonesian population are internet users. From the data obtained by Turangga Research, Indonesia has a high transaction value for the online food industry which reaches 78.4 trillion rupiah. There are 3 maj...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/75660 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |