POTENTIAL DEMAND AND PEOPLE PREFERENCES FOR THE DEVELOPMENT OF TOURISM PUBLIC TRANSPORT IN THE TEBING BREKSI TOURISM AREA AND SURROUNDING

• Main Author: Retrayna Wijayanti, Erriane
• Format: Theses
• Language: Indonesia
• Subjects: Perencanaan wilayah
• Online Access: https://digilib.itb.ac.id/gdl/view/75691
• Institution: Institut Teknologi Bandung

Tourism has become an important sector in the Indonesian economic and Yogyakarta had become a province that prioritizes the development of the tourism sector as domestic income. A significant decrease in the number of tourists by 61.76% in 2020 occurred due to the impact of the pandemic and one of the efforts to develop tourism is through increasing accessibility and supporting infrastructure. Accessibility is a key factor in tourist destinations, especially through tourism public transport services which are currently not been well planned and that’s is one indicator of smart mobility as a component of smart city which is one of the solutions for sustainable development. Tebing Breksi and Prambanan Temple are cultural heritage areas in DIY with various artistic and cultural attractions. Both are located nearby so that they can be integrated into a wider tourist area. In 2017, Tebing Breksi won an award in the category of Most Popular New Tourism Object at the Indonesian Enchantment Award held by the Ministry of Tourism. This study aims to explore the potential and preferences of tourists in using public transportation to travel in the Tebing Breksi Area and its surroundings. Analysis uses a Likert scale to identify the characteristics and needs of respondents, Importance Performance Analysis (IPA) to identify tourist preferences in the use of tourism public transportation and SWOT analysis to formulate a strategy for developing tourism public transport. The main priority for development is public transportation in the form of shuttle services such as microbuses with engines that have torque gradeability above 35% originating from trusted service providers with the reliability of their drivers in facing risky road terrain and having a fixed schedule that can be accessed through the shuttle service online platform as well as at supporting stops. Improvement of infrastructure on road routes is needed to comply with the specifications required to improve security in transportation and travel.