THE PACE OF LIFE AND CONSUMERISM THROUGH PERMAINAN VIDEO

• Main Author: Fakhira Astiana, Aura
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/75722
• Institution: Institut Teknologi Bandung

"DESIRE" is an interactive video game art created with the aim of conveying the author's ideas about reflection and social critique as an individual living in an urban environment with the significant impact of the internet. Modern daily life is inseparable from the acceleration that affects all aspects of life. Humans are accompanied by a fast-paced rhythm of life with speed-driven products displayed everywhere. This condition places humans in a competition to be the fastest, quickest, and most up-to-date. The acceleration phenomenon can be found through rapid shifts in trends, as well as in the production and mass consumption chains that continue to differentiate in every area of life. The effort to slow down the pace of life seems paradoxical with various controversies within it. The ease of consumption, instant gratification, and various ways to quickly fulfill desires ultimately lead humans to a state of panic akin to ecstasy. Panic, and the rapid dissemination of information, especially on the internet related to spirituality and religiousity, seem to be turned into temporary consumption objects without a profound understanding of their meanings. The author went through several stages in the creation process, including examining the theory of language and symbol in post-Internet art. The author then elaborated on this with ideas and processed this scope with a study of video game medium as a new media art and the value of interactivity within it. This work is the author's exploration in borrowing the language and rules existing in video games to deepen the experience between the appreciator and the artwork. The title "DESIRE" was chosen to represent the author's idea, which is also trapped in the fast-paced rhythm of life and consumerist lifestyle.