The Beckham phenomenon and consumerism

David Robert Joseph Beckham is a symbol of fantasy, a dream and fairy tale in reality. He grew up in a working class family but gifted with enough football talent and skill that enabled him to go professional. He was born in an era when the media hounded their preys voraciously; every aspect of Beck...

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Bibliographic Details
Main Author: Yeong, Dong Lin
Other Authors: Christopher Peter Trigg
Format: Final Year Project
Language:English
Published: 2015
Subjects:
Online Access:http://hdl.handle.net/10356/65584
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Institution: Nanyang Technological University
Language: English