The Beckham phenomenon and consumerism
David Robert Joseph Beckham is a symbol of fantasy, a dream and fairy tale in reality. He grew up in a working class family but gifted with enough football talent and skill that enabled him to go professional. He was born in an era when the media hounded their preys voraciously; every aspect of Beck...
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sg-ntu-dr.10356-655842019-12-10T13:27:30Z The Beckham phenomenon and consumerism Yeong, Dong Lin Christopher Peter Trigg School of Humanities and Social Sciences DRNTU::Humanities::Language::English David Robert Joseph Beckham is a symbol of fantasy, a dream and fairy tale in reality. He grew up in a working class family but gifted with enough football talent and skill that enabled him to go professional. He was born in an era when the media hounded their preys voraciously; every aspect of Beckham’s life is pursued, scrutinised and examined. More importantly, the masses devoured everything. He has become a phenomenon that is discussed and studied. He is an icon that some people place on a pedestal, a lifestyle that some pursue after, a role model, a definition of masculinity, a commodity for the public. Bachelor of Arts 2015-11-17T02:12:44Z 2015-11-17T02:12:44Z 2015 2015 Final Year Project (FYP) http://hdl.handle.net/10356/65584 en Nanyang Technological University 27 p. application/pdf |
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DRNTU::Humanities::Language::English Yeong, Dong Lin The Beckham phenomenon and consumerism |
| description |
David Robert Joseph Beckham is a symbol of fantasy, a dream and fairy tale in reality. He grew up in a working class family but gifted with enough football talent and skill that enabled him to go professional. He was born in an era when the media hounded their preys voraciously; every aspect of Beckham’s life is pursued, scrutinised and examined. More importantly, the masses devoured everything. He has become a phenomenon that is discussed and studied. He is an icon that some people place on a pedestal, a lifestyle that some pursue after, a role model, a definition of masculinity, a commodity for the public. |
| author2 |
Christopher Peter Trigg |
| author_facet |
Christopher Peter Trigg Yeong, Dong Lin |
| format |
Final Year Project |
| author |
Yeong, Dong Lin |
| author_sort |
Yeong, Dong Lin |
| title |
The Beckham phenomenon and consumerism |
| title_short |
The Beckham phenomenon and consumerism |
| title_full |
The Beckham phenomenon and consumerism |
| title_fullStr |
The Beckham phenomenon and consumerism |
| title_full_unstemmed |
The Beckham phenomenon and consumerism |
| title_sort |
beckham phenomenon and consumerism |
| publishDate |
2015 |
| url |
http://hdl.handle.net/10356/65584 |
| _version_ |
1681047225594019840 |