PROPOSED MARKETING STRATEGY FOR BURGER KING INDONESIA POST COVID-19 PANDEMIC
The Covid-19 pandemic has engendered profound changes in business operations and consumer behaviour globally, especially in food and beverage industry. This research aims to investigate how Burger King Indonesia, a leading global fast-food chain, adapted its marketing strategy in Indonesia post-pand...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/75848 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
Be the first to leave a comment!