PROPOSED MARKETING STRATEGY FOR BURGER KING INDONESIA POST COVID-19 PANDEMIC
The Covid-19 pandemic has engendered profound changes in business operations and consumer behaviour globally, especially in food and beverage industry. This research aims to investigate how Burger King Indonesia, a leading global fast-food chain, adapted its marketing strategy in Indonesia post-pand...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/75848 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |