CASE STUDY OF BRAND CHOICE OVERSEAS FAST FOOD FRANCHISE RESTAURANT BY CONSUMER IN BANDUNG
ABSTRACT: <br /> <br /> <br /> Indonesian Consumer is very immeasurable. They are different in the case of age, education, work, marriage status, and life style. They also have hobby, appetite, and different activity also. With that, producer/marketers try to create product matchi...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/7586 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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