PROPOSED BUSINESS STRATEGY FOR ENHANCING THE MARKET COMPETITIVENESS OF ARGO PARAHYANGAN TRAIN FACING THE JAKARTA – BANDUNG HIGH-SPEED TRAIN

This comprehensive research delves into the competitive dynamics between the Argo Parahyangan train and the Jakarta-Bandung High-Speed Train (HST), both of which operate on the Jakarta-Bandung route. The overarching goal of this study is to make a well-informed and evidence-based decision concern...

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Bibliographic Details
Main Author: Hanifah, Ajeng
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/75893
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Institution: Institut Teknologi Bandung
Language: Indonesia