PROPOSED MARKETING STRATEGY TO IMPROVE MUTUAL FUND ASSET UNDER MANAGEMENT (AUM) GROWTH OF PT. ANARGYA ASET MANAJEMEN
People frequently use the asset under management (AUM) of investment management companies as a key indicator when evaluating their investment options. Anargya AUM is not competitive enough, ranking 72 from 95 investment managers in indonesia. Anargya feels the need to prioritise increasing their AUM...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/76237 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |