PROPOSED MARKETING STRATEGY TO IMPROVE MUTUAL FUND ASSET UNDER MANAGEMENT (AUM) GROWTH OF PT. ANARGYA ASET MANAJEMEN

PROPOSED MARKETING STRATEGY TO IMPROVE MUTUAL FUND ASSET UNDER MANAGEMENT (AUM) GROWTH OF PT. ANARGYA ASET MANAJEMEN

People frequently use the asset under management (AUM) of investment management companies as a key indicator when evaluating their investment options. Anargya AUM is not competitive enough, ranking 72 from 95 investment managers in indonesia. Anargya feels the need to prioritise increasing their AUM...

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Bibliographic Details
Main Author:	Aldynov Alamsyah, Reggy
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/76237
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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