THE EFFECT OF INFLUENCER MARKETING SOURCE CREDIBILITY: ATTRACTIVENESS, TRUSTWORTHINESS, EXPERTISE TOWARDS PURCHASE INTENTION ON OMG BEAUTY TIKTOK
The advent of social media platforms has heralded a paradigm shift in human communication, information dissemination, entertainment, and social interaction. Among these platforms, TikTok has emerged as a prominent app for creating and sharing short videos, captivating users with its unique algorithm...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/76244 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |