BUSINESS STRATEGY FOR SPECIALTY COFFEE (CASE STUDY: PT X)

Specialty coffee Industry is now growing progressively both in upstream and downstream sector. Highly competitive market environment had challenged the industry players to elevate their competitive advantage. PT X, which a specialty coffee producer, has both upstream and downstream business. Current...

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Bibliographic Details
Main Author: Wira Setrana, Ryanda
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/76250
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Institution: Institut Teknologi Bandung
Language: Indonesia
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