PENGEMBANGAN SEGMENTASI PELANGGAN BERBASIS CUSTOMER LIFETIME VALUE DENGAN INTEGRASI TEKNIK DATA MINING TWO STEP K-MEANS CLUSTERING DAN ASSOCIATION RULE MINING (STUDI KASUS: KLINIK TUMBUH KEMBANG ANAK NIUMIU CDC)
Customer Relationship Management (CRM) helps companies to get better understanding of customer needs and behavior. Customer needs and behavior insight is a key factor for gaining a competitive advantage by increasing customer satisfaction and fulfilling customer needs. One of the customer dimensions...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/76344 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |