ANALYSIS OF THE INFLUENCE OF PRODUCT, CONTENT CREATOR, CONTENT, AND MARKETING ON USERS INTEREST IN PRODUCT MARKETING ON TIKTOK
The growth of social media users in Indonesia has increased along with technological advancements. The COVID-19 pandemic has transformed social media's initial purpose into a platform for buying and selling, known as social commerce. TikTok is one of the short-video-based social commerce platfo...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/76413 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |