Personas for Content Creators via Decomposed Aggregate Audience Statistics

• Main Authors: AN, Jisun, KWAK, Haewoon, JANSEN, Bernard J.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2017
• Subjects: Artificial Intelligence and Robotics; Numerical Analysis and Scientific Computing
• Online Access: https://ink.library.smu.edu.sg/sis_research/6290; https://ink.library.smu.edu.sg/context/sis_research/article/7293/viewcontent/Personas_for_Content_Creators_via_Decomposed_Aggregate_Audience_Statistics.pdf
• Institution: Singapore Management University

We propose a novel method for generating personas based on online user data for the increasingly common situation of content creators distributing products via online platforms. We use non-negative matrix factorization to identify user segments and develop personas by adding personality such as name...