Fixation and confusion: Investigating eye-tracking participants' exposure to information in personas

Fixation and confusion: Investigating eye-tracking participants' exposure to information in personas

To more effectively convey relevant information to end users of persona profiles, we conducted a user study consisting of 29 participants engaging with three persona layout treatments. We were interested in confusion engendered by the treatments on the participants, and conducted a within-subjects s...

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Bibliographic Details
Main Authors: SALMINEN, Joni, JANSEN, Bernard J., AN, Jisun, JUNG, Soon-Gyo, NIELSEN, Lene, KWAK, Haewoon
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2018
Subjects:
Artificial Intelligence and Robotics
Computer and Systems Architecture
Data Storage Systems
Numerical Analysis and Scientific Computing
Online Access:https://ink.library.smu.edu.sg/sis_research/6531
https://ink.library.smu.edu.sg/context/sis_research/article/7534/viewcontent/Fixation_and_Confusion_Investigating_Eye_Tracking_Participants__Exposure_to_Information_in_Personas.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/sis_research/6531
https://ink.library.smu.edu.sg/context/sis_research/article/7534/viewcontent/Fixation_and_Confusion_Investigating_Eye_Tracking_Participants__Exposure_to_Information_in_Personas.pdf

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