Confusion and information triggered by photos in persona profiles

Confusion and information triggered by photos in persona profiles

We investigate whether additional photos beyond a single headshot makes a persona profile more informative without confusing the end user. We conduct an eye-tracking experiment and qualitative interviews with digital content creators after varying the persona in photos via a single headshot, a heads...

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Bibliographic Details
Main Authors: SALMINEN, Joni, JUNG, Soon-gyo, AN, Jisun, KWAK, Haewoon, NIELSEN, Lene, JANSEN, Bernard J.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2019
Subjects:
Personas
User perceptions
Online data representations
Databases and Information Systems
Data Storage Systems
Online Access:https://ink.library.smu.edu.sg/sis_research/5324
https://ink.library.smu.edu.sg/context/sis_research/article/6328/viewcontent/Confusion_and_information__PV.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/sis_research/5324
https://ink.library.smu.edu.sg/context/sis_research/article/6328/viewcontent/Confusion_and_information__PV.pdf

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