Confusion and information triggered by photos in persona profiles
We investigate whether additional photos beyond a single headshot makes a persona profile more informative without confusing the end user. We conduct an eye-tracking experiment and qualitative interviews with digital content creators after varying the persona in photos via a single headshot, a heads...
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| Main Authors: | , , , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2019
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/5324 https://ink.library.smu.edu.sg/context/sis_research/article/6328/viewcontent/Confusion_and_information__PV.pdf |
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| Institution: | Singapore Management University |
| Language: | English |