Automatic persona generation (APG): A rationale and demonstration

Automatic persona generation (APG): A rationale and demonstration

We present Automatic Persona Generation (APG), a methodology and system for quantitative persona generation using large amounts of online social media data. The system is operational, beta deployed with several client organizations in multiple industry verticals and ranging from small-to-medium size...

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Bibliographic Details
Main Authors: JUNG, Soon-Gyo, SALMINEN, Joni, KWAK, Haewoon, AN, Jisun, JANSEN, Bernard J
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2018
Subjects:
personas
user analytics
user experience research
Artificial Intelligence and Robotics
Databases and Information Systems
Online Access:https://ink.library.smu.edu.sg/sis_research/6655
https://ink.library.smu.edu.sg/context/sis_research/article/7658/viewcontent/Automatic_Persona_Generation__APG__A_Rationale_and_Demonstration.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/sis_research/6655
https://ink.library.smu.edu.sg/context/sis_research/article/7658/viewcontent/Automatic_Persona_Generation__APG__A_Rationale_and_Demonstration.pdf

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