Automatic persona generation (APG): A rationale and demonstration
We present Automatic Persona Generation (APG), a methodology and system for quantitative persona generation using large amounts of online social media data. The system is operational, beta deployed with several client organizations in multiple industry verticals and ranging from small-to-medium size...
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| Main Authors: | , , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2018
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/6655 https://ink.library.smu.edu.sg/context/sis_research/article/7658/viewcontent/Automatic_Persona_Generation__APG__A_Rationale_and_Demonstration.pdf |
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| Institution: | Singapore Management University |
| Language: | English |