Automatic persona generation (APG): A rationale and demonstration

• Main Authors: JUNG, Soon-Gyo, SALMINEN, Joni, KWAK, Haewoon, AN, Jisun, JANSEN, Bernard J
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2018
• Subjects: personas; user analytics; user experience research; Artificial Intelligence and Robotics; Databases and Information Systems
• Online Access: https://ink.library.smu.edu.sg/sis_research/6655; https://ink.library.smu.edu.sg/context/sis_research/article/7658/viewcontent/Automatic_Persona_Generation__APG__A_Rationale_and_Demonstration.pdf
• Institution: Singapore Management University

We present Automatic Persona Generation (APG), a methodology and system for quantitative persona generation using large amounts of online social media data. The system is operational, beta deployed with several client organizations in multiple industry verticals and ranging from small-to-medium size...